CONCORD, Mass. – BDSM site Wasteland.com has teamed up with international phone payment specialist PasswordByPhone.com to monetize traffic from countries with negligible credit card penetration.
Wasteland Chief Executive Officer Colin Rowntree said of the partnership, “For us, it is important to communicate with such surfers in their own native language. PasswordByPhone’s powerful geo-IP technology in 37 languages allows us to achieve this objective [while] handing us and our affiliates a brand-new revenue stream at the same time.
“I was also impressed with their international infrastructure, having existing billing platforms in countries that have, to date, been out of the realm of traditional internet billing,” Rowntree added.
As for time period between startup and revenue increase, Rowntree noted, “I would love to have an immediate, healthy revenue stream, but having spent the past 12 years on the Web with Wasteland.com, I know that sometimes it is good to be patient and see what comes to fruition. PasswordByPhone appears to be one of the ‘long game’ players that is willing to devote the time, energy, and money into these markets, and I am happy to sit back and watch what they can do over the next year.”
