WantedList, HeatSeek Ink Deal

CHATSWORTH, Calif. - Adult DVD rental service WantedList.com has teamed with software developer HeatSeek.com to create a WantedList database within the confines of the HeatSeek software. Users now will be able to rent movies privately from WantedList, due to the fact that HeatSeek is a totally confidential adult browser, organizer, media player, and downloader.

HeatSeek's software allows the user to browse, search, and buy adult products without leaving a history on the computer, which eliminates any possible embarrassment of someone else's discovering one's rentals and purchases. The company recently entered into a similar partnership with online retailer AdultDVDEmpire.

"HeatSeek has their own independent browser that, when installed on your machine, allows users to anonymously surf the Web without any history — it allows you to save video and images into one central area that's only accessible with a password," explained WantedList co-founder Anh Tran. "We built a store inside their system, which allows users to build a queue, look for movies, and bookmark favorites without having to use their regular browser. Once you install the HeatSeek software, when you open up your homepage, you see our store prominently featured next to two or three other stores."

"It makes sense for us because our users are trying to build as much anonymity as possible — it's a great fit," Tran said. "HeatSeek's install has a very sizable install base for a young company, and we see huge potential for it to grow into the millions. That's when everybody starts printing money."

"The partnership with WantedList is an exciting one for our company," said Dave Brown, president of HeatSeek. "As the leaders in our respective fields, both in technology and upstanding consumer values, this partnership is a win-win for the consumer."

"Our partnership with HeatSeek is very much in line with why our model works in this business, which is to provide secure and anonymous adult-viewing experience," said Tran. "We are very excited with this partnership with HeatSeek, as this will make WantedList.com the DVD-rental storefront of HeatSeek. Consumers of HeatSeek will find the direct link into the WantedList.com site and can begin their rental experience immediately, with ease."