CALABASAS, Calif.—Video Secrets has released a new live show option called Party Chat, a free chat area that lets customers send tips to the performers. All tipping is done via credits, and affiliates earn commission whenever customers purchase credits. Video Secrets has already seen a 19 percent increase in the number of customers using credits each day since the change.
In the past, Video Secrets’ network has appealed to more affluent customers, and shows that cost viewers $6 to $12 per minute still drive significant business for the company. With the addition of the tipping system, however, Video Secrets is now able to appeal to a wider array of customers and stimulate revenue potential for all parties.
“Since the launch of the new tipping system we have been experiencing a significant increase in distinct user spending and total minutes chatting on our entire network of sites,” said Brad Estes, manger of operations for Video Secrets. “The tip system offers instant feedback for models so they can get a better sense of what their fans want to see. The result is better shows, longer shows, higher model payouts and bigger affiliate earnings as well. We are really pleased with how Party Chat is putting more money in the pockets of our models and traffic partners."
Tips can be for any amount between $2.50 and $50, each of which gives fans a lot of flexibility when deciding which price point is right for their own entertainment. It also allows performers to upsell their services in increments that make sense, while getting the most out of their time online by giving their audience the best possible user experience.
Affiliates will cash in on the tipping system because Video Secrets technology automatically shuts off chats that are underperforming, to keep the energy flowing and the shows fresh around the clock. This, the company says, adds up to more engaging and stimulating chat sessions and diversifies the ways Video Secrets performers can make money.
The company also says the success of tipping and Party Chat has been seen across the entire network, and that, while Video Secrets is best known for having high-quality female performers, the company’s roster of gay male talent has benefited greatly from the changes. Reportedly, a frenzy created during a tipping show can spread like wildfire, leading some performers to log earnings in excess of $1,000 in under an hour.
For more information about Party Chat or to sign up for the new webcam performer tip system, visit www.VideoSecrets.com.
