NEW YORK - Under a deal announced Thursday, Trustcash Holdings Inc. will provide its anonymous-payment service to Digital Desire's website customers.
"I am very excited about our relationship with Digital Desire," said Trustcash CEO and founder Greg Moss. "We haven't seen an adult Web product out there that is this slick and well suited for the mainstream audience. [Digital Desire owner J. Stephen] Hicks' site is truly the Apple of the adult Web.
"This collaboration will allow us to further understand and engage the adult Internet industry. Their customer base provides a terrific market for our anonymous-payment system. ... As a result, Trustcash has a real opportunity to increase revenue potential. Customers just want to keep their private life private."
Hicks said using Trustcash's service will help Digital Desire's sites "monetize a considerable proportion of their user base that either don't want to share their credit-card information or do not own a credit card."
Digital Desire, Hicks' personal website, features his collection of high-end erotic photos and video. Hicks has been a regular photographer for Penthouse since 1984.