Pueblo, Colo. - Traffic Dude and ExpressPro have merged to create an "online advertising powerhouse," Traffic Dude announced Wednesday.
Traffic Dude said the merged businesses, operating as Traffic Dude, will offer the most comprehensive range of media buying and traffic purchase options and related traffic management services.
"In looking to our own company's future, we knew that it would become critical for us to start bundling more complementary high-end media purchase options to those we already provide for advertisers," Traffic Dude co-founder Scott Rabinowitz said. "Few ad-purchasing platforms in the marketplace can compete with the quality and [return on investment] provided by paid inclusion on the top search engines.
"We've worked with [ExpressPro] on various projects over many years and could see clearly that ExpressPro was a solid business and one which would complement the suite of Traffic Dude offerings perfectly. We look forward to working with Express Pro on this and related high-end traffic management projects for many years to come."
Greg Dumas, president of GEC Media, the parent company of ExpressPro, echoed Rabinowitz's sentiments.
"We've been great friends with the Traffic Dude team for years, and during our conversations, one thing became clear: We are both committed to providing quality traffic products that generate a solid return on investment to our clients, innovative technology and a dedication to service," he said. "Combining forces with an established industry firm to offer a broader range of quality, targeted advertising products to our client base is the best move for us and for our clients."
The combined company's paid-inclusion services will be offered in tandem with Traffic Dude's existing media buying and traffic management offerings.
Traffic Dude expects the "single-vendor relationship" to help companies more effectively manage campaigns on multiple media-buying platforms and destination Web properties.
Traffic Dude predicted that ExpressPro's integration would be "seamless and short."
The combined company will maintain its key staff in markets such as Los Angeles, Florida, Arizona and Toronto.
For more information, visit TrafficDude.com or ExpressPro.com, or send email to [email protected].
