HAMPSHIRE, England - The mobile adult content market will reach $3.5 billion by 2010, according to a Juniper Research study released Tuesday.
According to the report, the largest share of revenue (45 percent) currently comes from Western Europe and North America.
"This region will continue to be the largest contributor to overall revenues throughout the forecast period, with revenues from this region rising to $1.5 billion by 2012," the report states. "However, the region's contribution to overall revenues declines to 33 percent by the end of the forecast period, due partly to a marked increase in contribution from North America."
The report also names convenience as the greatest advantage of the mobile platform.
"The most convincing and inherent advantage of the mobile platform is in the fact that it allows access to value-added adult data services virtually anywhere and anytime," the report states. "A mobile user has immediate access to his or her mobile for most part of the day."
The study also covered the hurdles that must be overcome before such services can be delivered in ways that maximize their revenue-earning potential. Regulatory constraints, the public's reservations about adult content, network speed and coverage, and age verification are among the issues pointed out.
The study of the mobile adult services industry was conducted through 30 profiles with leading players in the industry, one-on-one interviews and an analysis of pricing models and marketing distribution. The report divides the market into four main categories and provides forecast data on text-based services, downloads, subscription-based services and video chatting.
Visit Juniper Research's website for more details about the report, which includes the downloadable white paper, "Adult Content in the Palm of Your Hand."
The white paper is an extract from the fourth edition of "Mobile Adult, Subscriptions, Downloads, Video Chat & Text-Based Services, 2007-2012." (Fourth Edition).
"This fourth-edition report is an essential tool for strategic and market planners focusing on market sizing, forecasting, player analysis and positioning strategies associated with current and future opportunities in mobile adult services market from 2007 to 2012," said John Levett of Juniper Research. "The study provides operators, aggregators and service providers with practical five-year forecast data and also offers strategic recommendations for all members of the mobile adult service chain."
