LONDON—Lifestyle Gaming has announced the launch of the first online casino to effectively blend gambling and adult content, with an affiliate program designed to monetize non-U.S. traffic.
In development for 18 months, The Sexy Stars Casino allows users to win not only cash with the first adult slot machines, affectionately called Slut Machines, but also unique prizes, including all-expense-paid Los Angeles-area dates with adult stars.
“We looked at every online casino in the world and realized nobody had ever combined real slot machine action with the ability to truly interact with porn stars and win dates with them,” said founder Gary Shoefield. “So while you are playing slots and winning money, you get adult content and you can win prizes as well.”
Through the Lifestyle Gaming affiliate program, partners can earn up to 35 percent rev share for life. “We have some of the most innovative marketing tools around, including interactive game banners and audio pop-ups,” Shoefield said. “The sky is truly the limit. While adult sites probably can make money just offering it within their memberships areas, there’s also big money in offering this unique service to the millions of porn surfers who every day click around and look at girls, but who never will join a paysite.
“Here, they get some unique adult content and gambling, as well as a chance for a free trip and a date with an adult star of their choice from the gallery, in addition to the money they can win.”
The casino pays out at a 97 percent rate, or higher if playing card games, which is the same standard used in Las Vegas casinos. The machines will not work in the United States due to laws that prohibit online gambling, but sites that geo-target can easily attract non-U.S. surfers.
Sexy Stars Casino also features a host of other slots and table games, including blackjack, sexy video poker, roulette and more, drawing from some of the world biggest brands and introducing them to the adult traffic. “It is all about the numbers, the more traffic we get the more players convert and the more success we will enjoy,” Shoefield said. “The adult industry has been tremendously supportive as I really think they see this as a genuine revenue opportunity.”
Operating like regular casino slot machines, the Slut Machines improve the game play and add two gorgeous girls on either side of the machine. The normally mundane bonus rounds are swapped for real interactive footage of the actual porn stars having fun.
The themed machines have names like Heels and Reels, Party Girl Payout and French Maid Bonus, as well as concentrating on specific genres like big breasts, young girls, etc. The machines look like nothing anyone has ever seen before online, but they play like a slot in Vegas, with plenty of original content.
“Players have two ways to grab this once-in-a-lifetime chance of dating a gorgeous adult star,” Shoefield said. “They can win a date on one of the sexy slots, or if they achieve the highest loyalty level, the casino will send them to Los Angeles for their date, with flights, hotel accommodations and spending money.”
Gary Shoefield had been a stalwart of the adult and media industries for 10 years when he met a group of investors from the online gaming sector. Shoefield and the investors hit it off immediately, and quickly realized that between them they had the necessary credentials to succeed where so many others before had failed: the cross-over of the two leading online sectors, adult and gaming.
“We didn’t take long to form a plan,” Shoefield said. “Simple facts like 12 percent of the internet being adult sites confirmed our initial thoughts; people like sex. For years, people have been trying to ‘sex-up’ the online gaming industry, from Roulette69 to 365Bonitas; having a gorgeous girl as the icon of the casino simply isn’t enough.”
For more information, visit Sexy Stars Casino or contact Gary Shoefield at 011 44 7775 588 298 or by email at [email protected].
Interested affiliates can find more information here.
