BOSTON—The coveted Sex.com domain name is back on the market. The auction of arguably the internet’s most controversial domain was originally scheduled to proceed last month, but hit a snag in the proceedings before it could be sold.
Sex.com parent Escom has retained domain broker Sedo to broker the sale—a sticking point between a few of the company’s creditors.
Escom investor Mike Mann’s Nothin’ But Net initially opposed the sale via auctioneer David R. Maltz & Co., Inc., but has now resolved its differences with fellow equity investors DOM Partners and Washington Technology Associates, who wanted the New York-based company to broker the sale.
With its debt ballooning, Escom hired Maltz & Co. to sell the property. The day before the auction was scheduled, Nothin’ But Net made an involuntary bankruptcy filing against Escom claiming that Sedo’s fees were too high and that it didn’t have enough experience auctioning premium domain names, thus putting the process on hold.
Mann wanted a more experienced domain broker to handle the transaction in order to maximize the sale price. Now that Mann’s differences with his fellow creditors have been resolved, Sedo can go through with the sale.
DomainNameNewswire.com reports that the marketing of the sale should begin soon.
The now-bankrupt Escom purchased Sex.com from its founder Gary Kremen in 2006 for a reported $14 million.
