LOS ANGELES—Digital publishing company SK Intertainment today announced the launch of the all-new Egotastic and Egotastic All Stars websites featuring a stylistic ode to the website’s original retro design and a new, responsive, user-friendly design.
“As regular users of Egotastic for many years, we wanted to bring back the site’s personality while making is simple for Egotastic’s millions of readers to find and consume the great content they come for each day,” said SK President Sam Rakowski.
Founded in 2005, Egotastic is the web’s largest celebrity and entertainment destination site for the 18-49 male audience.
Egotastic features leading daily paparazzi, magazine photos, and media geared toward an audience of eight million men who consume the content heavily during office work hours. Egotastic All Stars focuses on sexy and nude content from Hollywood celebs, musicians, models, and more.
Combined the two sites account for more than 160 million monthly page-views. A variety of new options are now available for both adult and mainstream advertisers.
In January SK Intertainment announced that it would be providing turnkey platform and sales representation services for Egotastic, adding it to its network of leading male sites including WWTDD, Last Men on Earth, Double Viking, and the standard-bearing Mr. Skin.