Report: Adult Mobile Market Still Growing

LOS ANGELES -- The latest edition of a report on the adult mobile market indicates continued rapid growth, with $4.9 billion in sales projected for 2013.

This future figure more than doubles the $2.2 billion reported in 2008, according to a white paper issued Wednesday by

The study, “Mobile Adult Subscriptions, Downloads, Video Chat and Text-Based Services 2008-2013,” is the fifth in a series.

As with prior reports from ResearchandMarkets and other firms and sites, Western Europe will continue to dominate the market share, though it's expected to drop from last year's whopping 42 percent to 32 percent in 2013. North America is projected to shoot up from just 2 percent to 11 percent in revenue by 2013.

Also on the rise are regions of Africa and the Middle East, which accounted for only 1 percent in 2008 and will claim 5 percent in 2013, the report said.

According to the study, growth is occurring despite numerous regulations in many markets, with other factors including more consumers turning to mobile Internet use, a rise in digital distribution, and advancements in device use and technology, along with greater acceptance of adult content by telecoms.

The report examines billing models such as credit card and operator billing, localization of services, adult portals and the effect of free content online.

Also included are profiles and analysis of key adult and telecom companies, including, in alphabetical order, Beate Uhse AG, Cherrysauce, Jamba/Jamster, K-Beech, Midnite Monkey, MP Media, O2, Orange, Penthouse Media Group, Phonebox Entertainment, Sexombile, Swisscom, Vivid Entertainment Group, Vodafone, Vooyeur, Waat Media and Xobia.

Download a sample of the report's Analysis and Forecasts.