Online payment processor Pure Vanilla (pV) has announced plans to expand its business beyond the adult industry. pV's stored value cards have become popular methods to pay anonymously for online adult content. Thanks to its growing use, the payment system now can be used for other businesses, such as dating sites, diet, and lifestyle sites, as well as to purchase software or movies, said Vice President of Marketing Katherine Kennedy-Ayre.
"The adult industry is really embracing Pure Vanilla as the leader in anonymous online payments, and because of their support, we're now able to expand our services to include merchants of all types," Kennedy-Ayre said "It's a whole new venture for Pure Vanilla, and it wouldn't have been possible without the backing of the industry."
