BARCELONA—Private Media Group has announced that its partnership with Playboy TV International in their joint venture with European broadcast channel Private Spice has been extended five years.
Under the terms of the agreement, Playboy TV International will continue to operate, distribute and market the Private Spice channel with Private providing its premium quality content, brand and marketing support. Distributed via DTH, DTT and cable, Private Spice is one of the company's most successful and popular adult entertainment offerings. With Private’s European IPTV distribution network the renewed deal ensures that Private’s content is available on every content platform in Europe.
“Private Spice has been a successful revenue generator for both companies and now with the channel being available in 22 European countries, we are seeing a steady growth from this partnership,” said Private CEO Ilan Bunimovitz. “Renewing this deal shows we have a committed partnership with Playboy TV International, giving us this unique positioning in the adult broadcast market.”
“Private Spice continues to be highly successful because of our excellent distribution network and the fact that with Private and our own adult library we have one of the best, most varied and extensive line-ups in the industry,” added Jeremy Yates, Managing Director of Playboy TV Europe.
