RALEIGH, N.C. - Pointer Advertising has added in-house, full-color letterpress and large-format printing as an option for clients.
By adding full-service printing capabilities, Pointer now can offer complete print-production services. From conception to fulfillment, the company is producing its clients' print work under one roof.
"Printing is a valuable tool that can effectively drive traffic to a website," explained Pointer Advertising President Lindsay Michael. "This move also allows us to offer merchandising programs that add new income streams to our customers' businesses."
Among Pointer Advertising's new capabilities is four-color process printing on a Komori press. This is used for producing print pieces such as calendars, signing cards, custom playing cards and flyers. Letterpress printing is available for specialty items such as invitations, announcements and event tickets. Large-format printing also is available for posters, banners, trade-show panels and backlit display advertising.
"We are making it easier for our clients to get their needs met in one place," Michael said. "It just makes sense for us to provide them with that option, especially when adult companies can experience problems getting their materials printed due to content."
Pointer Advertising specializes in brand integrity, marketing and search-engine optimization. The expansion will ensure that all print work for clients is closely watched and that the integrity that goes into the initial branding and design shows in the final product.
"We can complete a design job and then watch it being printed on the press," Michael told AVN Online. "It allows us total control over the final piece, eliminating the risk of receiving the job from a vendor with mistakes or color issues. Problems are caught instantly, and that saves our clients time and money."
