If you like phat black freaks, minivan mommies, white apple booty, ghetto hoochies, bubble-butt orgies or trannys, then OCCash has you covered. OCCash offers 41 niche sites to fans and affiliate websites, and has done so for the past four years.
"When I started the company, it was with the business model of taking existing DVD content and creating derivative works under different site names," said JC Baumgartner, president and CEO of OCCash. "I knew the two things that would be critical to our success were having exclusive deals for the content and having content shot in reality style, not vignette style. I'd known TT Boy over the years, and I knew his style of shooting with evasive angles was perfect for what we needed.
"But once we launched, we realized we were lacking an experienced webmaster with effective contacts," he continued. "Jay [Quinlan, vice president and director of marketing for OCCash] was out first and our top affiliate. We met in San Diego at a show and hit it off. He told me he was interested in joining the company, so I sold him a percentage, put him in as vice president and the rest is history."
"I got to know the company in its early days over ICQ when I was an independent adult webmaster with seven [or] eight years' experience under my belt," Quinlan said. "I became good friends with the company's partners over ICQ and soon realized that the growing pains they were suffering were due to the lack of someone with really good, solid webmaster experience - in other words, someone like me."
Since then, OCCash and all of its employees have kept very busy by helping production studios repurpose their DVDs online. "There are a lot of video producers out there trying to figure out how to move onto the Web to save their businesses, as DVD sales continue to drop year after year," Quinlan explained. "Many of them can only think in terms of video-on-demand, which doesn't always work well on the Web. So they come to us only after they've messed up good and need help."
Typically, a production studio has 40 titles in a given genre, such as Black Street Hoes. "At five scenes per DVD, that is enough to launch with 50 clips and keep adding five more each week for 150 weeks," Quinlan said. "We freshen up the line by giving it a new name - in this case, Ghetto Hoochies. Meanwhile, since the studio is still shooting new content, we have more that we can use online when the original library runs out.
"Ironically, you really don't have to retitle DVDs for the Web because the people who buy them in stores are not the same as those who buy content online. But what you must do is to provide good-quality content with attractive models, convincing sex and decent videography. Plus, it must be exclusive to us. Nothing kills a video's commercial value like seeing it being offered everywhere on the Web."
As vice president of sales and marketing, Quinlan's main focus is to drive traffic to OCCash's site and help affiliates do the same. To this end, OCCash produces thumbnail gallery posts, its own review site (GotSex.com), RSS feeds to provide affiliates daily updates, free hosted sites and viral-video marketing campaigns. "We got this last idea from YouTube," Quinlan said. "These tools let you embed promotional video clips in your blog and allow surfers to take it from your blog and post it on theirs. In doing so, they take your code with them, giving you the credit every time the clip is played." OCCash also makes it possible to have the embedded videos update themselves every 24 hour, keeping the content fresh and more likely to convince consumers to click on them. "These tools are like a sore dick," Quinlan quipped. "You can't beat them!"
With 41 sites and counting, OCCash is bullish about its plans for the future. But the company is not resting on its laurels. "We are producing more of our own content to keep our sites compelling for customers and affiliates," Baumgartner said. "In doing so, we are putting a lot of emphasis on niches such as shemale, BBW and ethnic. We see a lot of opportunity outside the plain-vanilla arena of sex, with more room for growth and less competition."
OCCash also is developing alternatives to the current subscription-based adult website. "We see some hard times coming down the road for traditional pay sites," Quinlan said. "As a result, we are exploring alternative distribution platforms and even experimenting with a new sister affiliate program that has been running under the radar."
Still, the company remains committed to its core business of turning DVDs into online content. "There is a lot of great studio stuff available that Web surfers have not seen and which can be promoted creatively to get them to the right site," Quinlan said. "It's all about doing the job right and knowing your way around the adult online market.."
-Michael Pearson
This article originally appeared in the May 2008 issue of AVN Online. To subscribe, visit AVNMediaNetwork.com/subscriptions .
