Leading gay video-on-demand company NakedSword.com announced it is rolling out a three-day, $5.95 trial to its VIP membership site.
“Given the amount of high-profile content available to our members, we didn’t see our regular membership [priced at $39.95] as too high,” says Tim Valenti, president of NakedSword.com. “In fact, many studios have told us that it’s under priced. Many consumers, however, are wary of a commitment at a high-entry point, so we offered $5.95 with a full recurring membership in late summer as a test.”
Consumers quickly jumped on board and have “continued on to full memberships at an astounding rate of 40 percent,” says Holly Ruprecht, director of affiliates and strategic partnerships. “Consumers are willing to pay higher prices for a great selection of top content, but they are wary after years of surfing sites that promise but don’t deliver.”
NakedSword has released a new round of $5.95 banners for webmasters to use on its NakedDollars website, which also features a dedicated landing page and linking code for webmasters. NakedSword pays out 35 percent on new members and 25 percent on recurring members (the highest payout rate of all gay VOD sites).
