CHICAGO, IL—Leading digital entertainment company SK Intertainment Inc. today announced the acquisition of "What Would Tyler Durden Do" (WWTDD.com) and LastMenOnEarth.com.
As one of the pioneer pop culture/celebrity blogs launched alongside contemporaries like Perez Hilton, WWTDD was acquired by Spin Media in 2008 as one of its premiere lifestyle properties. The site boasts an audience of several million highly media savvy males, 18-49, with regular daily viewing. Articles from the site are routinely excerpted for use in mainstream media outlets such as the NY Times and The Howard Stern Show.
“WWTDD has been a daily read for us for so long now.” said SK President Sam Rakowski. “As huge fans, we’re excited to add the site and brand to our expanding network of celebrity and pop culture sites for the broad male audience. We look forward to providing WWTDD the resources and attention it deserves to bring it even greater success.”
Unabashed pop culture pundit Lex Jurgen, who will continue to lead the writing team, added “I’m stoked to be working with the guys at SK. It’s great to join a team that really understands and appreciates content.”
In a separate move, SK has also acquired LastMenonEarth.com, the blog offshoot of the successful Last Men on Earth Podcast. After only six months in operation the site has gained an audience of more than 500,000 unique visitors and is growing steadily thanks to humorous topical stories and galleries on the day’s events.
Together with WWTDD, SK Intertainment continues to build upon its successful brands and dedicated large audience in the male demographic space including the cultural icon, Mr. Skin.
