CYBERSPACE—Metart COO Shaun Lenihan announced today that the company has acquired VivThomas.com for its Metart Network of adult entertainment properties for an undisclosed sum.
Metart and Viv Thomas originally entered into a website management agreement in March, 2013. When Viv Thomas recently announced plans for his retirement, negotiations were opened, culminating in the outright purchase of VivThomas.com by Metart. The change of ownership will have no effect on existing affiliates as they are already in the Metart program.
A fixture in the international adult market since the early 1980s, Viv Thomas has created an instantly recognizable style and crafted a massive catalog of high-end erotica. Today’s statement elaborated, “In collaboration with his wife and a support crew of artists and technicians, the VivThomas brand delivers beautiful people in wonderful places and combines passionate, explicit action with intense, pure emotion. Long recognized as a leader and innovator of lesbian erotica, VivThomas.com also offers boy/girl content, further broadening the appeal of the brand.”
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