NEW YORK - Lucas Entertainment and Maleflixxx have announced that the two companies will develop and implement a distribution strategy for Lucas Entertainment content in the digital marketplace.
Under the terms of the agreement, Maleflixxx will have exclusive distribution rights for Lucas Entertainment's video catalog in all digital distribution channels worldwide, including online video-on-demand, television, mobile, Internet-protocol television, and others.
This marks the first time that Maleflixxx has combined its digital distribution with a content producer to develop a new distribution model for the digital marketplace.
"The highly skilled team of digital media specialists here at Maleflixxx will provide a wide range of services for Lucas Entertainment in relation to distribution of content in the digital marketplace, including content management, marketing, legal, business development, and technical support," said Eric Johnson, president of Sureflix Digital Distribution, owner and operator of the Maleflixxx global network. "The next few years are going to be critical for adult producers. As the marketplace shifts increasingly to an on-demand environment, it is vital that producers have a solid digital strategy and partners that can help them maximize every opportunity available."
Founder of Lucas Entertainment, Michael Lucas, described the new agreement as "a great partnership for us. We can keep our focus on producing the world's best content and have confidence in knowing that there is a large team of digital specialists supporting us to find markets for that content."
Lucas Entertainment produces some of the world's most popular gay adult content. Recently, Lucas Entertainment won fourteen GAYVN Awards — a record — for the spectacular and epic production, Michael Lucas' La Dolce Vita.
Maleflixxx has identified a real and growing need for these types of distribution services and has begun to offer these services to other top studios, said Johnson. "We see this as a natural growth area for us," he explained. "With our six years of experience working in the digital market, we can be a very effective digital consultant. In the coming weeks I will be making announcements about other studios that will utilize our digital distribution services."
Lucas Entertainment plans to continue creating feature films in New York City and around the globe under Lucas' unique vision and unmistakable style.
Sureflix Digital Distribution Inc. is a leading supplier of gay adult programming. Sureflix operates one of the world's largest networks of gay pay-per-view VOD websites, including its flagship site, Maleflixxx, as well as the gay erotic television channel in Canada, Maleflixxx Television.
