SAN FRANCISCO—Kink.com on Wednesday announced the release of a new "megasite," KinkMen, which will unite all six Kink.com gay brands (BoundGods.com, MenOnEdge.com, NakedKombat.com, ButtMachineBoys.com, BoundInPublic.com and 30MinutesofTorment.com), allowing users full access to entire library of Kink’s gay BDSM content with one flat membership, for $39.99.
For Kink.com, the largest producer of BDSM and fetish content in the world, the move to a centralized site represents a new era. Rather than maintaining nearly two dozen individual sites, Kink.com has begun developing packages of content and allowing users to purchase all-access passes. Early testing showed conversion numbers far above individual sites.
“The adult consumer is willing to pay more for quality content,” said Matt Slusarenko, director of marketing for Kink.com. “When we looked at our numbers, we saw that members were often switching between sites, canceling one membership to start another. By offering more, we’re able to not only provide a better product to consumers, we’re able to provide something that delivers more revenue to us, and to affiliates.”
The launch of KinkMen.com dovetails with an overhaul of Kink.com’s affiliate program, KinkyDollars. Affiliates interested in promoting the new KinkMen site should visit KinkyDollars.com (current affiliates will be prompted to do a quick, painless conversion to the new platform). New promotional material is available specifically for the KinkMen.com launch.
Existing affiliate accounts to individual sites will still work, and the affiliate payout will remain at 50%-60%. However, Slusarenko expects that affiliates will quickly move to promoting KinkMen exclusively.
“The numbers on the KinkMen.com all-in-one site have been amazing, and I think affiliates are going to see the value of promoting it over the traditional sites almost immediately.”
