SAN FRANCISCO—BDSM hub Kink.com today combines its entire network of individual subsites into one unified, all-access product: Kink Unlimited.
The relaunch is touted by the BDSM leader as "a new era" that frees the site’s users from maintaining separate subscriptions to its nearly two dozen individual sites. Kink Unlimited will allow visitors to access the site’s entire library of BDSM content with one monthly pass priced at $49.99.
“This is beginning of a new chapter for Kink, and really brings us to where consumers are in 2016,” Kink founder and CEO Peter Acworth said. “We built a business on the strength of very specific niche sites, but consumer sexuality is broad. In doing testing, we discovered BDSM consumers are willing to pay more to get more, and this new strategy reflects that.”
In May, Kink.com tested the new strategy by combining its six gay BDSM sites into one single site. The strategy worked, says Acworth, and he expects it to bring a new boon of creativity to the company.
“This change releases our directors from the burden of having to update 22 individual websites weekly, and they can instead focus on features with higher production value," he explained. "It also allows directors to easily spin up new channels with fresh ideas. Given the devious minds of the Kink directors, I expect some eyebrow raising creativity. The feedback from members has been great. They get much more content.”
Kink.com has also revamped its affiliate program, KinkyDollars. Existing affiliates interested in promoting the new KinkMen and Kink Unlimited products should visit beta.KinkyDollars.com. Current affiliates will be prompted to do a quick, painless conversion to the new platform, while new affiliates should visit Kinkydollars.com to sign up. New promotional material is available specifically for the launch on beta.Kinkydollars.com.
Existing affiliate accounts to individual sites will still work, and the affiliate payout will remain at 50-60 percent with no need to change back links or update ad tools. For added incentive, Kink.com will be offering affiliates a summer deal of 20 percent off for life to promote Kink Unlimited and KinkMen from July 1-10.
“This has been something customers have been asking for for a long time,” Kink director of marketing Matt Slusarenko said. “But once we looked at the conversions, we realized that this was something that would work well for the company. On a weekly basis, we're producing nearly twice the amount of content of anyone else in adult. This move allows us to give more to the consumer, and allows us to direct more resources to develop the next generation of adult entertainment.”
