SCOTTSDALE, Ariz. - Advertising-exchange service JuicyAds announced Monday that it has launched JuicyAds v3 to offer a more automated platform system.
"When the service first launched, the entire service was manually operated: Everything from placing and removing ads to processing payments was all done by hand," said JuicyAds owner Jay. "Now that the number of publishers and advertisers has taken off and sales are higher, going the extra step to automating JuicyAds was inevitable."
Jay said JuicyAds v3 is a way of selling advertising that is different from most services.
Instead of a per-click model, he said, it sells specific ads on websites chosen by the advertiser, based on one-week, two-week or monthlong campaigns. He said this gives advertisers control over who views their ads and lets them know where purchased traffic is coming from.
Publishers are paid the prices they charge for advertising space, and advertisers get the traffic they want, the company said, adding that the service charges a base commission that is no higher than 25 percent, which is comparable to other brokers.
The company also offers suggestions to help improve sales and recommends ads that are available for purchase.
"I make honest recommendations on what websites people should buy ads on, based on their purpose and target market," Jay said. "It would be easy to recommend them everything that is available, but integrity and reputation means so much in business. It is better to make your clients happy because in the end, if advertisers aren't happy with their ads, then that isn't good for business."
