This article originally ran in the April 2013 issue of AVN magazine.
Just starting its third year on the scene, WebCamWiz has seen strong growth in the marketplace. AVN sat down with Shay, vice president of sales, marketing and business development, to ask some questions about the white label cam site venture.
“We’ve seen amazing growth,” Shay said. “We are talking about thousands of new white labels every week. With the constant growth of the tablet and mobile market, we are not really surprised, though. I believe that with everything we provide—the strong platform, the marketing tools, the stats, the personalization options—we will continue to grow while staying the best in the market today.”
Looking at ImLive’s ten-year history, how does WebCamWiz rank in terms of the other business innovations that ImLive/PussyCash has brought to the market?
WebCamWiz is strongly tied to both PussyCash and ImLive. Its affiliate program is built upon PussyCash’s foundations, with ImLive providing the actual cam shows and the customer service, so we cannot possibly talk about one without mentioning the two others.
However, it is also a stand-alone website, developed according to market needs, and it keeps growing every day. Look at the language options—English, Italian, Spanish, Portuguese, German, French, Russian, Hindu. We were the first to offer them to our clients, and everyone followed. We were not surprised it became the leading white label generator in 2012. We plan to keep changing the field—we couldn’t have led the board without the solid ground that is ImLive and PussyCash. The proven success of WebCamWiz is a sign that both ImLive and PussyCash are doing things right.
What are WebCamWiz’s most valuable features that site owners should know about?
We are giving our partners an option to create their own site—from many template and design options to the links and banners they wish to use and even the SEO features and the domain name. Almost everything on the white label you’ll create with us is customizable. As of last year you even filter the hosts you’d like to feature and create niche sites dedicated to whatever type of performers your visitor would like to see.
How is WebCamWiz different from other white label live cam products out there?
Well, WebCamWiz is the most highly advanced and by far the easiest white label generator on the web right now. It doesn’t require any prior knowledge—five minutes and your site is ready to browse on every possible platform, be it the web, a mobile phone or a tablet. There’s no need to wait for anyone to confirm or verify it; once you finish building your cam site, it’s up and ready to go.
We are also the only white label generator that allows you choose your own business model. We either pay you a 35 percent share from each dollar you make, or give $75 per sign-up—which is unique in the market. We are the only site that offers you that kind of money.
Should some sites more than others think about adding a live cam offering?
However, many site owners understand that the costs of creating a webcam system on their own is not worth it, money and developing time wise—and that’s where we come in.
What benefits can a site owner expect from adding a WebCamWiz webcam product?
This, of course, promises high revenues—which is probably the bottom line people are more interested to hear.
As I already mentioned, we are constantly upgrading the site with new features—for example, as of this month the site automatically recognizes a user’s language and adapts accordingly. That means the white labels you create are now available to any user from around the world in their own language, whether they speak English, Italian, Spanish, Portuguese, German, French, Russian or Hindu.
In what ways has WebCamWiz changed the webcam industry?
I believe we’ve changed the game by allowing anyone, no matter his or her background, to get into this business. You don’t need to know HTML, or anything really. We handle it all—customer service, legal issues, compliance, technical support. You can get started right now, on your own terms. It’s crazy, isn’t it? We are very proud of that fact.
The vice president of sales, marketing and business development for Pussycash, ImLive and WebCamWiz, Shay has just entered his second year on the job. The WebCamWiz VP brought to his job significant experience in initiating and promoting large-scale global projects.
