LAS VEGAS - The live adult domain name auction conducted by Moniker at Internext Las Vegas brought in more than $1.12 million for some of the 241 domain names up for sale.
During the live event, which took place Tuesday at the Palms Casino and Resort, GayBar.com went for $22,500, PornStarGalleries.com brought in $75,000, and MaturePorn.com
sold for $130,000.
More than one-third of the available domain names were sold for an unofficial total of more than $1.12 million.
"We sold almost twice as much as we did at the auction during Internext last year in Miami," said Monte Cahn, CEO of Moniker, a leading domain asset management company.
The largest bid of the auction was for SickSiteNetwork.com, a package that included the live sites ConsumptionJunction.com, PornPimps.com, PornSavvy.com and others.
While the winning bidder has not been disclosed, the top bid was $550,000.
Before the bidding began, Cahn said the live sites included with SickSiteNetwork.com receive 9 million unique visitors each month and bring in more than $1.3 million in revenue, with an average profit of $80,000 per month.
ConsumptionJunction.com features free adult cartoons, jokes and funny video clips and formerly was owned by Rick Latona of iWebmasters.com.
Another highlight of the live auction was the sale of AdultPhotoExchange.com for $5,000. All proceeds from that sale were donated to the Association of Sites Advocating Child Protection.
"This is something they decided to do for us last year, and we are so grateful," said Joan Irvine, executive director of the ASACP. "The people at Moniker choose a name available at the auction and designate the profits to the ASACP. It's been wonderful."
In addition to donating the proceeds from the sale of AdultPhotoExchange.com, Moniker agreed to place the ASACP's "Restricted to Adults" label on the site, Irvine said.
The 169 domain names that were not sold during the live auction will be available through Jan. 25 in the silent auction, along with more than 2,000 others. Names still available include BJ.com, Bisexual.com and BigCock.com.
For information or to participate in the online silent auction, visit MarketplacePro.Moniker.com.
