PALM BEACH GARDENS, FL—It's been several months since ICM Registry LLC, the company that operates .xxx, .porn, and .adult, bought the rights to the .sex top level domain, and with its initial sunrise period having ended on the First of October, ICM is rolling out its .sex Domain Matching/Sunrise B program.
According to ICM's offer, from now until October 30, anyone who owns a .xxx domain name or is a trademark owner that reserved a name during the .xxx Sunrise B program is eligible to register .sex domain names before they become available to the general public.
The program gives most .xxx participants a priority opportunity to register directly matching names in .sex. Names not registered during this period will be generally available on November 4.
ICM Registry has also announced the launch of its tiered-pricing premium names program for .xxx, .adult, .porn and .sex. Parties can now obtain a variety of high-value premium names directly through participating registrars. These names include SEO based keywords as well as two character names.
ICM has stated that it will continue to work directly with the adult industry under its “super premium” program for select names that can only be acquired through ICM. With porn, adult, sex and xxx searched over 300 million times per month, the company believes that now is the perfect time to get domain names that help drive traffic to these extensions. Premium keywords are now on both sides of the dot in a domain name.
ICM Registry has developed resources for mainstream brands and the adult industry to help ensure brand protection in these new, adult-related domain extensions. To learn more about eligibility, availability and timing, check out ICM’s free, interactive Domain Check Tool.
ICM encourages parties to participate in its upcoming webinar on Oct. 8 and to access resource materials and contact their registrar directly to find out about premium name pricing and .sex domain name availability.
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