MONTREAL—Gamma Entertainment has just announced that it is acquiring all assets from the 21SexturyCash program.
Founded in 2003, 21SexturyCash is one of the largest networks of membership sites based in Europe. The program is split into three substantial networks: 21sextury, 21sextreme and 21naturals.
By acquiring these assets, Gamma Entertainment will augment its burgeoning portfolio of brands with a significant catalog of high quality content, making it one of the largest producers and publishers of exclusive content in the membership sites segment.
Fred G, vice president of strategy and business development at Gamma Entertainment, is handling the transaction. “Over the last couple of years, we have been pretty open about our desire to acquire other properties,” he said. “We always had a profound respect for what 21SexturyCash has been doing over the years. After a relatively short period of discussions, we were able to put up something that was a clear win-win for both parties.”
Gero, CEO for 21SexturyCash, also expressed optimism about the transaction. “With Gamma’s existing network of sites and the expertise of their team, we are convinced that we have found the best company to take 21SexturyCash to the next level,” Gero said. “The negotiation with them was smooth and we quickly realized that it was a good fit.”
He added, “We found that it brought us good cooperation opportunities as well. Moving forward, we will remain strongly involved with Gamma by bringing them our support and dedicated work in regard to content production and non-internet-related licensing. Our ultimate goal is to further improve the content production quality of the 21SexturyCash websites that, combined with Gamma’s expertise, will set a new standard for the industry.”
Magalie Rheault, Gamma's paysite senior director, gave more insight about what’s coming up: “In light of the size of the 21SexturyCash portfolio, over the coming months we will focus on ensuring a smooth and seamless transition for the affiliates by bringing everything into our FameDollars program. For the short term, everything should remain the same for all affiliates under 21SexturyCash. In the long run, our goal is to stay fully committed to delivering only high-quality content to our customers and top converting products to our affiliates. More details on the transition will come in a few weeks.”
As of today, Gamma Entertainment is already taking over the payment of all affiliates and will make sure that all affiliates’ balances are paid. Affiliates can direct their questions to [email protected] or [email protected].
