CYBERSPACE—Anecdotal evidence suggests that MILF porn continues to be a popular adult entertainment genre ... which is why this month's cover story in AVN magazine is a celebration of MILF performers. But adult e-tailer GameLink.com delved into its own sales statistics to show just how popular, comparing sales charts since 1999. And the site has released a nifity infographic that demonstrates the genre’s staying power and success over the years across age categories.
“Whether it’s the incredibly talented MILF performers, or the savvy marketing strategy of today’s adult studios, ‘Mother I’d Like to F*ck’ movies are as popular as ever, if not more so,” said Jeff Dillon, vice president of business development for eLine management company, whose clients include GameLink.com. “It’s safe to say the adult industry will be celebrating Mothers’ Day for more than one reason this year and next!”
To download GameLInk’s infographic on MILF porn in JPG format, click here. For a PDF, click here.
So far this year, the top 5 selling MILF movies on GameLink are It’s a Mommy Thing #8, It’s a Family Thing, Mommy Caught Me, Neighborhood Moms Down to F*ck and Brazzers’ Horny Housewives 4. Moreover, MILF ranks as No. 2 genre on GameLink, behind teen movies, which remains the top genre among its customers. It is followed by trans, all-girl and faux-cest genres.
The study shows a majority of men across all age categories enjoy porn featuring mature women, with the bulk coming from the 18-29 age bracket, making up an estimated 71 percent of all MILF movie viewers.
“We saw a huge, 400 percent spike in MILF porn sales between 1998 and 2000, likely due to the popularity of the mainstream sex comedy American Pie, which brought the phrase ‘Mother I’d Like to F*ck’ to pop culture,” Dillon said. “The numbers have continued to grow over the years as evidenced by the huge number of searches on our website for MILF stars and their movies.”
Among the most searched MILF performers on GameLink are Julia Ann, Lisa Ann, Kendra Lust, Veronica Avluv, Francesca Le, Kelly Madison, Tanya Tate, Brandi Love and Nina Hartley.
GameLInk.com also charted the growth of the MILF genre since 1998:
• 419 percent growth between 1998 and 2000 (likely due to American Pie).
• 357 percent growth between 2007 and 2009 (Lisa Ann received international fame for parody of Sarah Palin).
• 12 percent decrease between 2010 and 2011 (reasons unknown).
• 83 percent growth between 2012 and 2016 (at least 30 percent growth every year since 2012).
