HAMPSHIRE, England - Juniper Research's Future Mobile Awards honored Cherrysauce as the Gold Award Winner and Phonebox Entertainment as the Silver Award Winner for the Future Mobile Adult Services category.
"Cherrysauce [is] very honored and grateful for this recognition from respected industry peers," said Julia Dimambro of Cherry Media. "The key here is in the detail. Being able to maintain a presence in wholesale [business-to-business] distribution of erotic mobile content, whilst simultaneously winning the hearts and minds of mobile consumers, means Cherry Media [is] well poised to continue making a massive impact with mobile operators and its [direct-to-consumer] offerings over the next 12 months."
The award honors companies that have made significant progress within their sectors during the previous year and show that they are ready to make considerable market impact in the future.
The mobile sectors under consideration this year are adult content, gambling, games, music, TV and user-generated content.
The Gold and Silver awards are given based on criteria such as innovation, customer retention, customer growth, commercial deployment, ease of use, revenue generation, pricing of services and products, and functionality.
"Cherrysauce has continued to demonstrate its pre-eminence within the mobile adult sector, delivering high-quality D2C and B2B services and products, and maintaining high subscriber conversion rates," the judging panel said. "The company's video chat services, implemented in association with CC Media, have been particularly successful, generating high monthly spend and exhibiting strong customer-retention levels."
Judges commended Phonebox Entertainment for generating "impressive adoption rates in its target markets, both on- and off-portal."
"The company recently passed the 800 million hits-per-month mark, with up to 16 million unique visits per month, notable successes in a market still severely limited by regulatory restrictions and, indeed, prohibitions in a number of key markets," the panel added.
