SUNNYVALE, Calif.—FriendFinder Networks has announced the acquisition of PerfectMatch.com from Matrima, Inc. PerfectMatch.com is a leading online relationship service that helps adults seek successful, lasting connections. FFN said PerfectMatch.com is a welcome addition to the platform of FFN’s general audience websites and its vast portfolio of social networking sites.
“This is an exciting opportunity for FriendFinder Networks as it expands our presence in the general audience social networking arena,” said FriendFinder CEO Marc Bell. “This is the first step in an acquisition strategy that will strengthen our business and continue our growth.”
PerfectMatch.com utilizes the Duet Total Compatibility System, which analyzes the “whole person” to find friends, taking into account each member's personality, values and ideals, and life and love-style preferences to identify and find the person right for them. The proprietary system enables PerfectMatch.com to provide the best online capabilities and member experience to those seeking true love, a relationship or marriage.
In conjunction with the acquisition, PerfectMatch.com founder Duane Dahl will join FriendFinder Networks as general manager of the company’s general audience dating websites group, including Amigos.com, AsiaFriendFinder.com, BigChurch.com and SeniorFriendFinder.com.
Dahl’s experience and knowledge in the area of entertainment integration helped to forge partnerships for PerfectMatch.com with numerous world-class brands, including Sony Pictures, Warner Bros., NBC Universal, iVillage and MSNBC. PerfectMatch.com has been featured prominently in numerous films and TV shows including the Lifetime original movie Perfect Romance; Must Love Dogs, starring Diane Lane and John Cusack; a special one-hour Valentine's Day “Dr. Phil” show, dedicated entirely to PerfectMatch.com; Good Luck Chuck, starring Jessica Alba; Dancing With the Stars; and Paul Blart: Mall Cop, starring Kevin James.
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