SANTA MONICA, Calif. - Now is the time to become a player in the mobile marketplace, as a tier one search engine will allow adult advertising on their mobile platforms on October 16, said Tela Andrews, ExpressPro director of business development to AVN Online on Wednesday.
Andrews helped design the mobile platform and ran the adult category at the top tier search engine company. He is now with ExpressPro, a full-service search traffic agency that focuses on managing and optimizing traffic from the major search engines for adult websites. The company is a certified partner with the tier one search engine that will allow the adult mobile platform advertising and their programs.
"We are also working with the tier one search engine to be able to separately target 3G phones, so that mobile video chat and hi-def video is an option on that property," Andrews added with excitement.
In an effort to encourage more companies to get involved in mobile, Andrews shared this news and an update on the state of off-deck adult advertising, including mobile search opportunities.
"Those who are utilizing mobile devices are now offered new opportunities for search traffic," Andrews stated. "There is limited real estate for websites to be displayed in mobile search. This is because of the way that the search engines are developed for the mobile experience. For any particular search query, there is going to be results for image search, for local news, for algorithmic free-crawl search, as well as paid search. So there might be only one to two spots available for any search channel. For advertisers who know what those important key words are, they need to make a real estate play now to capture all of that through paid inclusion, paid search and SEO. They have a limited time frame to act on this opportunity."
Andrews has posted a white paper to give mobile adult sites details on how to SEO their sites. The white paper is available for download.
"ExpressPro offers a full suite of traffic products for adult web sites and adult mobile sites, focusing on traffic from the major search engines," Andrews explained. "These programs include Paid Inclusion and Paid Placement both on Mobile Search and Web Search. For those website owners who want to get into the mobile arena, ExpressPro can refer clients to credible WAP developers and mobile billing solutions."
