BARCELONA, Spain—Ad network ExoClick has opened its platform to developers, clients and partners with the launch of v1 of its new API, which allows advertisers and publishers to fetch all of their statistics that are currently available in the Admin Panel.
“ExoClick has decided to open up its platform to developers and clients in a strategic move to position ourselves as the most data rich ad network in the industry,” ExoClick founder and CEO Benjamin Fonzé said. “As part of our growth within the tech landscape, the launch of our API is a key driver to enriching the ExoClick ecosystem and to help partners and third parties drive their businesses forward with the creation of their own software applications.”
Advertisers can pull statistics for browser, carrier, category, country, date, device, hour, language, operating system, site and variation. Advertisers can also pause and resume campaigns.
Publishers can pull statistics for browser, carrier, category, country, date, device, hour, operating system, site, sub-id and zone.
Additionally there is a “Collections” category, which allows clients to pull groups of statistics covering browsers, carriers, categories, countries, devices, languages and operating systems.
Developers are invited to incorporate the API and code into their own software to develop powerful applications such as their own bespoke analytical software, plug ins or the creation of Clients for different programming languages. ExoClick has developed a PHP Client to expediate integration of the API which can be downloaded here https://github.com/EXADS/exads-api-client-php
The APIs interface is super friendly and fast to use: Set the parameters and press the 'Try It Out' button to automatically generate code. There is also a comprehensive user manual which additionally contains examples of PHP code for various functions that can be quickly copied to ensure fast workflow.
“We have always been a very transparent network and now even more so, by giving our clients and partners all the tools that they need to integrate with and build upon our platform, we are confident that this will create added value for everyone,” Fonzé said.
Version 2.0 of the API, which will be released in the coming weeks, will give clients the opportunity to implement programmatic advertising and automate tasks for total programmatic control over their campaigns.
ExoClick has created a dedicated developers page on their corporate website that contains links to the API and its documentation.
For more information, visit https://www.exoclick.com/developers.
