Evolving with BetterSex

HILLSBOROUGH, N.C. - Better Sex, an adult sex-education website, is evolving with the industry by revealing a fresh new look in an effort to stay ahead of online trends.

"BetterSex.com has undergone a substantial facelift that touches every page on our website," explained Martin Smith, director of e-commerce at the Sinclair Institute, creator of Better Sex.

The Sinclair Institute and Better Sex are sources for adult sexual health information and educational products that assist in the improvement of the quality of intimacy in relationships. The group works with an advisory panel of psychologists, sex educators, and doctors to educate their customers and offer award-winning products including the Better Sex video series. The series features couples from the general population who demonstrate sex tips and techniques and has sold more than 4 million videos in more than 30 countries.

According to the institute, the video series engendered "an explosion of information for adults about how to improve their love life.

"If copying is the sincerest form of flattery, we are very flattered by the attention our customers and competitors continue to send our way," Smith said. "The Sinclair Institute may be the first to sail the sexual health ocean, but we understand there is much to discover and share. That is why BetterSex.com will continue to evolve and respond to the changing needs of our growing customer base."