NEW YORK—Encore Music Group has launched Real Play/Real Time, a new program that helps record companies track new music that is being played in about 100 leading gentlemen's clubs nationwide.
Chuck Oliner, the veteran music industry executive who is president of Encore Music Group, said the program is the first ever to give record companies immediate data on actual airplay of music in gentlemen’s clubs, which are traditionally a coveted venue for breaking new music.
Gentlemen's clubs participating in the Real Play/Real Time program get access to brand-new music that is specially selected for the environment.
"It's a win/win program: the clubs get advance access to the hottest new music and the labels get airplay and generate impressions with a reliable launch platform to create enthusiasm and demand for new songs," Oliner said. "Our new software gives record companies instant access to information on when the new music is played and where, which is an invaluable targeted marketing tool as they break new music on a national level."
Oliner said the password-protected website, ToplessTenMusic.com, enables record labels to see exactly when and where titles are being played at participating clubs under Real Play/Real Time.
The Real Play/Real Time program is being rolled out at selected clubs in the Rick's Cabaret group, as well as clubs chosen for the pilot program in the Hustler, Déjà Vu, Little Darlings and Dreamgirls groups, to name a few.
