BEVERLY HILLS, Calif. – Brad Eells has been promoted to vice president, general manager for LFP Internet Group LLC. Eells was responsible for revamping LFP’s affiliate program, HustlerCash. His work included extensive back-end changes and a redesign of all consumer websites.
“Brad and his team have done a terrific job of plotting key improvements and working tirelessly to ensure their delivery. Through Brad’s leadership, both our consumers and affiliates are enjoying an even stronger online presence for Hustler,” said Michael H. Klein, president of LFP’s Internet, broadcasting and video divisions. “Our Internet business has experienced very promising growth as a result of Brad’s work. More importantly, we now have the foundation in place to facilitate more rapid development moving forward.”
Eells previously was director of Internet services for LFP. In his new position, he will continue to oversee all day-to-day operations of the division, as well as lead the development of future enhancements and the launching of new verticals.
“I am even more excited about all the new initiatives in the pipeline. Stay tuned, because 2007 is going to be a really fun year for HustlerCash,” said Eells. “I am obviously pleased with the promotion. It is very nice to be recognized for putting in hard work and delivering strong results.”
HustlerCash affiliates can earn up to $35 per sign-up or 60-percent revshare, and they can take advantage of newly redesigned websites, optimized billing, MPA3 stats, and other marketing tools. Hustler websites include Hustler.com, BarelyLegal.com, BeaverHunt.com, and AsianFever.com.
