VAN NUYS, Calif.—Digital Playground has hired industry veteran Harvey Kaplan to head the company’s internet business development team. Digital Playground believes it’s Kaplan’s “unique approach to affiliate marketing, and his innovative ideas for consumer acquisition and retention,” that makes him an ideal hire.
"This is one of the few companies I interviewed with in the market that is growing by leaps and bounds when so many other companies are cutting back or closing up shop,” Kaplan said. "My dream job was to be part of a corporate structure that was not only nimble, but shared my passion for bleeding-edge technology. It took me a long time to fill such a tall order, but now that I have found exactly what I was searching for, I am proud to call Digital Playground my home."
Kaplan has over 12 years of experience in digital marketing and promotions, corporate alliances/partnerships, online marketing communications, mobile advertising, strategic media buying, sales strategy, public affairs and social engineering knowledge.
"We have been looking high and low for the right person to lead our internet development department and Harvey is a perfect fit,” Digital Playground founder Joone said. “He is not only knowledgeable and results-oriented, he also understands the importance of strategic alliances."
In his new role, Kaplan will be responsible for the DigitalPlaygroundCash affiliate program and mobile content as well as online business development.
“Harvey brings a great deal of knowledge and experience to the table,” Digital Playground CEO Samantha Lewis said. “His contacts span every aspect of mainstream entertainment as well as adult and I'm excited to see him further grow our brands.”
Kaplan can be reached via email at [email protected].
