VAN NUYS, Calif.—Digital Playground has rapidly expanded its internet business with new site launches, live star shows, affiliate marketing tools and more to the tune of a 200 percent increase in revenue.
Starting 2011 off with a bang, the company is launching JacksPlayground.com at the AVN Adult Entertainment Expo on Jan. 8-9. All the content for this megasite was shot exclusively for Digital Playground and features 12 different niche sites.
“This is the first site of its kind for Digital Playground,” said Harvey Kaplan, Digital Playground’s director of internet business development. “JacksPlayground.com is huge. We’ve listened to our members and we’re giving them all the genres they want in one site for one low price. It’s good for our affiliates because it allows them to target customers by genre. And it’s great for customers because it gives them access to a massive library of content.”
New affiliate marketing tools also have been added to the webmaster program, including free hosted galleries that allow affiliates to choose the stars or movies they want to promote.
Kaplan says Digital Playground’s new affiliate program will be premiering at the Expo. “It was built from the ground up to be fast, flexible and friendly to navigate, check stats and monitor campaigns.”
Digital Playground Cash also provides users with award-winning exclusive content from DigitalPlayground.com, JesseJane.com and RobbyD.com. The destinations—featuring contract stars Jesse Jane, Riley Steele, Stoya and Kayden Kross—are the highest-performing paysites in the business.
Digital Playground will be at Booth 807 at AEE; stop by to meet with Kaplan, or email him at [email protected] to set up an appointment.