LOS ANGELES—The team behind Etology on Tuesday announced the launch of datingtraffic.com, a premium ad network focusing specifically on the lucrative dating vertical.
Dating Traffic said it concentrates exclusively on traffic from prominent Dating Members area networks. Members area traffic is in high demand as it converts at a much higher rate than standard tube or adult traffic, according to the creators of the site.
"Our dating members areas provide advertisers with pre-qualified leads," said Bako, CEO of Dating Traffic and Etology. "The conversion rates are fantastic. Our traffic is certified by super affiliates. We have every major player as clients, most continually renewing campaigns."
The Dating Traffic team said it can help publishers earn more by tapping into their large group of media buyers.
"Advertisers earn higher Ecpm's by accessing top quality traffic," the company said.
Dating Traffic's official launch will be held at Internext Expo Jan. 15-18 at the Hard Rock Hotel in Las Vegas, where they are both Platinum and the exclusive Meet Market sponsors.
To book a meeting with Dating Traffic or for more information email [email protected].
