CED, Night Mobile Announce Joint Venture to Develop 4HOTtv.mobi

SANTA MONICA/LONDON—CED and Night Mobile have announced an agreement to build and operate 4HOTtv.mobi, CED's multi-brand mobile offering. 4HOTtv will feature the best of all CED's affiliate studios in one destination for mobile access, and will also offer subscribers access to NightMobile’s content database of more than 9,000 titles.

"This is truly a unique opportunity to bring some of the top studios under one brand," Night Mobile VP JC said. "We are very excited with the opportunity of working with Marc and his team at CED. The consolidation of so many quality studios under one label, providing so much choice, is a sure-fire winner."

According to a statement issued Tuesday, the 4HOTtv mobile site will be optimized for all 3G phones and available globally. New studios may sign with CED by invitation only. Only studios, brands, producers and program suppliers with content desirable to the adult mobile consumer are being assembled to create one of the largest selections of adult entertainment offerings in the mobile world.

Night Mobile provides mobile infrastructure, branded mobile optimized sites, mobile apps and web apps, content encoding, editing and optimization for all 3G & Wi-Fi handsets. It also provides integrated global billing, reporting and support. To date, Night Mobile has partnered with more than 180 brands in the adult entertainment industry, including major studios, content providers, distributors, magazines, nightclubs and cable TV stations.

"The CED mission is to expand the ‘broadcast’ reach for our honored adult program providers and producers worldwide,” said CED president and CEO Marc Bruder. “Cable and DTH pay-per-view, lodging and even the internet VOD avenues eventually all became fragmented and uncontrolled. Mobile exploitation for our adult content suppliers must be focused, regulated, accountable and free from rights abuse and piracy. CED was approached by many companies with the ‘mobile solution’ for our producers, and our unanimous choice to work with was obvious: Night Mobile. We here at CED and our program providers look forward to a mutually long, supportive and lucrative relationship with JC and the outstanding Night Mobile team."

CED represents more than 100 producers, studios and brands manufacturing adult programming in the U.S. and internationally, with more than 300 new title releases each month. CED is a major content provider to PlayboyTV-Spice Networks Worldwide, as well as the exclusive adult program supplier to SkyDirecTV Latin American adult services in Mexico and Brazil. Lodging and hospitality systems, cable operators and DTH services in the US, Canada, South America, Europe, Australia and parts of Asia also are supplied by CED. CED's main focus in the worldwide mobile arena is 4HOTtv, for which CED is the exclusive content provider.  

For more information about CED & 4HOTtv, visit www.4ced.com or contact [email protected].

For more information about Night Mobile, visit www.nightmobile.biz or contact [email protected].