Brickhouse Mobile, Erica Campbell Partner

Brickhouse Mobile and cyber personality Erica Campbell, have signed a multiyear deal to expand the Erica Campbell brand with wireless content.

A former Men’s Fitness cover model, Campbell quickly has become one of the Internet’s most searched icons. She has appeared in Playboy Special Editions, becoming its Model of the Year in 2005; been named Playboy’s Cyber Girl of the Week in 2006; been named Playboy’s Cyber Girl of the Month in 2006; and is nominated as a finalist in Playboy’s Cyber Girl of the Year 2007. She also was Mystique magazine’s Model Safari winner and its Fifth Anniversary Model, and went on to host the Mystique Magazine Model Search and contest finals. Campbell also was Danni Girl of the Month for March 2006 and hosted several shows for In Bed at Danni’s.

Under her deal with Brickhouse Mobile, Campbell will produce original content for mobile phones, including ring tones, wallpaper, and videos. Product levels will include glamour, topless, nude, and softcore. Content will be available via carrier decks and an upcoming WAP site.

"I am very excited about moving forward into the wireless space with Brickhouse Mobile," said Campbell. "They are a great company to work with and it’s always nice to know that, should you need him, the president is only a phone call away and never too busy to speak with you. Working with such a close-knit company this day and age is a real treat. Moving into the mobile world will give me a new outlet to produce exclusive, high-quality photos and videos for all of my fans. I can’t wait to bring them along with me on this exciting new venture."

"Erica Campbell has become one of the industry’s biggest names and most recognized celebrities," remarked L.R. Clinton Fayling, president of Brickhouse Mobile. "[Since she is] one of the most downloaded models on the Internet, we are highly motivated to make her one of the most popular icons in the wireless world, too. We have already begun to distribute her products and anticipate a comprehensive launch within the next 60 days."

Brickhouse Mobile and Campbell currently are working with industry associations, carriers, and governmental organizations to insure all content available through these offerings complies with current U.S. and international standards. In addition, Brickhouse Mobile will help Campbell implement a variety of techniques that will insure only an age-appropriate audience can view content. Age verification will include the use of a credit card and user information registration via the Erica Campbell-branded sites.