SAN FRANCISCO—With the launch of a new Application Program Interface (API) on the Black Label Ads Exchange, the company says it is now the only fully transparent advertising exchange to offer this functionality, which allows users to buy advertising more efficiently than ever before. BLA’s API also allows advertisers to upload multiple creatives and optimize and download reporting on a highly cost-effective and scaleable basis across more than 10,000 sites.
The BLA API aggregates all the tools advertisers need to successfully manage every phase of an online campaign. By utilizing the BLA API, the company says advertisers can now do the following:
Save time
- Bulk upload creative units on multiple campaigns.
- Manage multiple campaigns from a single interface.
- Create black lists / white lists of publisher URLs.
Save money
- Optimize campaign bids to maximize ROI.
- Enjoy the ability to test and efficiently optimize multiple creatives.
Make better decisions
- Evaluate campaigns across multiple media partners in real time.
- Gain granular insights into campaign performance early enough to increase success metrics.
- Receive 24/7 access to Black Label Ads reporting and data.
For more information about Black Label Ads, visit their website.
