Ann Summers Prepares to Launch New Website

LONDON - Ann Summers is in final testing stages for her new website's launch in the next few months. Her current website is still up and running.

Summers owns and operates a successful chain of sex shops in the U.K. Ian Wallis, an employee of her company, told Retail Business Show attendees that online retail is a key part of the stores' success with both genders. He noted that 60 percent of Summers' Internet customers are men, but they represent only one-fifth of in-store shoppers.


Also part of Summers' refreshed approach to Web operations is a viral email campaign. Wallis said a demonstration of the campaign at the Retail Business Show "left many in the audience not sure where to look."

Multi-channel retailers were particularly successful over the Christmas 2007 period, according to comScore.