AMSTERDAM - Three years sure does go by fast. Just ask Adult Date Link, which is celebrating its third anniversary this week. Founded in 2003 by three long-time industry veterans, the social connection program started with one site, and since has expanded to 23.
“The entire program is growing rapidly,” said company spokesperson Colin Delia.
Delia said the program’s continued success is due, in large part, to its focus on affiliate needs.
“We try to give our affiliates different tools than other programs offer,” he said. “Our GEO-IP City Sites concept is a good example. This is not just GEO-targeted links. We actually modify the entire website so that when a visitor arrives at our site, they see a localized version of the site. A tool like this gives an affiliate a reason to choose us over the competition.”
Citing the company’s core strategy of increasing signup ratios to raise affiliate loyalty, Delia commented, “We’ve heard from a lot of affiliates that our conversions are some of the best they’ve ever seen. We’ve heard this from webmasters that have been around for eight, nine, even 10 years; since the beginning. Once an affiliate sends us traffic, they continue sending us traffic.
“If we keep our affiliates happy,” Delia added, “we’ll keep growing.”
