WARRENDALE, Pa. - Adult DVD Empire launched its redesigned site Wednesday, unveiling an overhaul that also included the back end.
The site's new look and structure were designed to improve usability, speed and function, said Director of Business Development Mike Barry.
"We've been working on a way to simplify our user interface while maintaining the high level of product support and navigation that we have always taken great pride in providing to our customers," he said. "We feel that, with our new streamlined website, people will be able to find the products they're interested in without being bombarded with unnecessary or unwanted distractions during the shopping experience."
The redesigned Adult DVD Empire site's "quick links" - to sections such as Recent Releases, Empire Exclusives and Bargains - are more prominently placed in the header of the site. Additionally, each media page's most popular links are displayed in text at the top for easy access.
The new design has a more image-driven approach to navigation; an example is the home page's Empire Essentials spot, which features "must-see" products. The genre links on the Video on Demand and Novelty media pages now display image-teaser buttons for each featured genre.
The site's navigation, which previously was driven by left-side toolbars, now is done through a drop-down menu of categories and genres just below the right side of the header.
Adult DVD Empire is four-time winner of the AVN Award for Best Retail Website.
