AdamMale and Adam and Eve have announced the acquisition of the Mesmerotic affiliate program, a provider of top-rated gay membership websites such as JustUsBoysClub, MaleMovieClub, Muchachos, and AmateurHunks. Created in 2005 by Vibe Media Inc., the Mesmerotic program—and its family of sites—now will operate under the AdamMale division of PHE Inc.
"By purchasing this well-established suite of gay sites, we will jump-start AdamMale's entry into the gay video membership arena," said James Ilsley, director of e-commerce for AdamMale. "We have a new website that will launch shortly to leverage the custom content-management system created by Mesmerotic, but we're excited that the acquisition of these established properties allows us to enter the gay membership arena with successful sites in full operation."
"We've laid the groundwork for AdamMale by creating a top-notch content-management system, shooting exclusive content, and taking advantage of our relationships with gay webmasters to sign them on as productive affiliates," stated Bryce Thomason, president of Vibe Media Inc. For the affiliates of Mesmerotic and the consumers who belong to the acquired membership sites, the transition will go mostly unnoticed, he added.
"We've been working on this acquisition for a few months now and we've taken extraordinary steps to make sure that affiliates won't have to make any changes and that payouts will go uninterrupted," said Ilsley.
"We've always had a personal relationship with the members of our sites who think of us as their friends. We know that we're turning them over to good hands at AdamMale. This is a company who pioneered adult entertainment, so we know our members will be well taken care of. We are very excited about the new promotions and features that AdamMale has planned for the sites," added Thomason.
As for Vibe Media, Inc., its focus will shift to the marketing and development of its flagship website and other traffic properties in the pipeline. "Our primary business has taken shape as a major provider of gay consumer traffic through the JustUsBoys Web community," said Thomason. "We've enjoyed running the Mesmerotic affiliate system, but we've discovered that we're very good at creating and managing traffic. Now, we can focus less on pay-site content and customer service and put those energies into building more traffic for JustUsBoys."
