LOS ANGELES—The Association of Sites Advocating Child Protection has released a public service announcement explaining how webmasters can label with the Restricted To Adults – RTA Website Label.
The video is currently available for viewing on the ASACP YouTube Channel.
RTA is an initiative in the adult entertainment industry to protect children from viewing content that is age-restricted. It was developed by ASACP to provide an easy-to-use and internationally recognized label that designates content for adults only. The RTA label is a unique string of “meta data” which can easily be inserted into the computer code of any website. Parental filtering software recognizes the tag and prevents children from viewing adult content. The RTA label is free and universally available.
“No one wants a mandatory, complicated, and potentially expensive website labeling system. This is why ASACP and its technology and forensic research director, Tim Henning, worked with the adult industry to create the Restricted To Adults – RTA Website Label,” stated ASACP CEO Joan Irvine. “I encourage all adult entertainment webmasters who have not yet labeled with RTA to view the PSA. Labeling with RTA quickly became an industry standard and along with ASACP’s Best Practices demonstrates the industry’s long-term and ongoing commitment to online child protection. In addition, ASACP continues to educate parents through its PSA and access to resources at the parents section on rtalabel.org.”
Henning developed the RTA system and continues to make it easier for companies to label their sites with instructions for page-, site- or server-level labeling. Last year, ASACP launched the RTA Verified service which confirms that websites have been properly labeled with RTA. While RTA is free, RTA Verified costs a small fee. RTA Verified subscribers are also issued a special button and link to a verification page that lets you and your visitors know that your websites are properly labeled with the Restricted to Adults website labeling system.
Founded in 1996, ASACP is a non-profit organization dedicated to online child protection. ASACP comprises two separate corporate entities, the Association of Sites Advocating Child Protection and the ASACP Foundation. The Association of Sites Advocating Child Protection (ASACP) is a 501(c)(4) social welfare organization. ASACP manages a membership program that provides resources to companies in order to help them protect children online. The ASACP Foundation is a 501(c)(3) charitable organization. The ASACP Foundation battles child pornography through its CP Reporting Hotline and helps parents prevent children from viewing age-restricted material online with its Restricted To Adults – RTA Website Label.
For more information, visit ASACP.org.
