CHARLOTTE—Since its launch last month AEBN’s new Silverlight Media Player for its video-on-demand theaters has gained a significant market share among the site’s users, succeeding early expectations as surfers flock to the new technology.
AEBN’s Silverlight Media Player is a theater application that allows customers to watch movies, access saved favorites, new recommendations and more, without leaving the all-in-one app. In just a little over a month, the Silverlight Media Player has already eclipsed RealPlayer, one of the theaters' options for streaming customers.
More importantly, AEBN’s stats show that the Silverlight Media Player has brought new business to the VOD giant, most likely due to its compatibility with Mac operating systems.
"We are very proud of the Silverlight Media Player, both as a standalone product and for the success it has since we added it to our theaters," says AEBN's Jerry Anders, AEBN vice president of sales and marketing. "It is a sophisticated application, which is perfectly suited to showcase the quality of our films, especially the high definition content we have added recently. Given our commitment to provide customers with the best viewing experience possible, the Silverlight Player, like HD content, is an important part of our future."
AEBN plans to expand the capabilities of its feature-rich player over the next year. On top of streaming content, the feature-rich player allows members more efficient access to movies and scenes with minimal steps needed to find, save, sort and view media.
Members can save favorite movies and scenes, and the player will provide suggestions for similar movies that customers may want to view or save to their favorites list. The player will also provide a list of previously viewed movies and scenes.
