LOS ANGELES—Response to Zumio’s "Gift with Purpose" offer has exceeded the brand’s expectations, the company announced this week. Their custom-created guide, titled Mapping Your Pleasure: Zumio’s Guide to Vulva Exploration, began in November and will be kept available through the end of December.
Anyone who purchases a Zumio will be invited to download a PDF of Mapping Your Pleasure for Free. The offer is available to all retailers and websites that wish to participate.
The unique guide was specifically created to show users how Zumio can be used for deeper sexual exploration and even contribute to their emotional wellbeing. The guide and overall initiative have already received positive reviews and feedback from retailers and distributors, the company reported.
The 23-page guide was developed by Zumio in partnership with certified sexological bodyworker and intimacy coach, Céline Remy.
Mapping Your Pleasure begins with an introduction to vulva mapping and goes on to address everything from vulva anatomy to individual responses and partner play. Readers are guided through exploring new experiences via vulva mapping in conjunction with Zumio.
Collateral and support tools for promoting the guide, including specific copy, printable signage, and digital banners, are available to distributors and retailers. These assets, in conjunction with the document itself, aim to help boost sales through the holidays and winter months.
During a virtual event with Celine Remy in November, she shared: “When you use a Zumio, use lube. Make sure you are comfortable and explore all different parts of your body, your breasts, belly, and thighs, because women take longer to relax and be sure to get warmed up which is necessary to open to more pleasure.
"Most women tend to check out when they begin and vulva mapping works best when being present and paying attention to the experience.”
Celine stressed that being relaxed is important to allow Zumio to unlock new sensations within the body.
“You can zone onto specific areas that you may not know feel really good!” she said. “For women, we recommend taking time to build the arousal and the waves of pleasure and listen to the changes that happen in the body. In terms of vulva mapping, it’s all about the journey rather than the destination so be aware of the swelling of the labia, the changing colors, body response and when you slow things down and pinpoint to one tiny area. And allow for orgasms!"
Celine added, "Since no two vulvas are exactly alike, using the versatile Zumio and Vulva Mapping will undoubtedly increase pleasure for all women and their partners, making the world a better place.”
To order Zumio products and for inquiries regarding Mapping Your Pleasure, contact Joan Highet at [email protected]. Visit myzumio.com for more information and connect with Zumio on Instagram at @zumioinc.
Kim Airs contributed to this story.
