HUNTINGTON BEACH, Calif.—XR Brands on Thursday announced the appointment of Rob Phaneuf as the company's new Director of Sales and Marketing.
Phaneuf, a seasoned industry professional with over 20 years of experience in sales, marketing, product development, branding, and wellness education, joins XR Brands with a
proven track record of success.
"Rebecca and her team are building something special, and I’m excited and honored to be part of this growth,” said Phaneuf. “XR’s reputation precedes them as one of the top organizations in this sector, and I’m confident that we’ll continue to expand and deliver exceptional products and services to our customers. I’m ready to Play Hard!"
Throughout his career, Phaneuf has consistently demonstrated his ability to connect with customers through dynamic product presentations, innovative marketing campaigns, and successful product launches that resonate in the marketplace. His communication skills and strategic thinking have earned him respect as one of the top sales professionals in the industry.
Rebecca Weinberg, president of XR Brands, commented: “We’re thrilled to welcome Rob to XR Brands! His expertise, product knowledge, and industry reputation are unmatched. Rob is known for his commitment to excellence, professionalism, and of course his passion, and I have no doubt he will inspire and elevate our sales team."
In his new role, Phaneuf will report to Weinberg and lead a team of Sales Executives and Brand Ambassadors to expand XR Brands' portfolio across its extensive network of distribution partners and retailers. He’ll provide strategic sales leadership while spearheading marketing initiatives across multiple channels, ensuring XR Brands continues to thrive in a competitive marketplace.
A Los Angeles native and avid fisherman, Phaneuf graduated with honors from the University of California, Santa Barbara, with a double major in Sociology and English. He previously served as Director of Sales and Business Development at Pipedream Products for 19 1/2 years.
Rob can be reached at [email protected]. For more information about XR Brands, visit xrbrands.com.
