XR Brands Teams With Pop Singer Katy Perry to Promo New Single

HUNTINGTON BEACH, Calif.—XR Brands and Katy Perry have paired off to promote the pop superstar’s newest single.

To celebrate “Chained to the Rhythm,” the adult pleasure products manufacturer shackled disco balls to landmarks across the country using Kink Industries’ heavy-duty cuffs and chains. Perry’s creative team sent fans a powerful message with XR Brands’ steel shackles that culminated with a clever political statement at the Grammy Awards, which were televised nationally on Feb. 12. 

“Katy Perry had a special vision for the promotion of her new single and we knew exactly what she’d need to make the most impact—our toughest stainless steel shackles,” said XR Brands Vice President of Sales and Marketing Rebecca Weinberg. “‘Chained to the Rhythm’ is a strategically political anthem that urges listeners to see beyond their rose-colored glasses and it was an honor to help Katy promote and celebrate her important message across the country.”

Perry’s creative team sent her loyal fans on city-wide scavenger hunts last week to find a series of glittering orbs, each expertly bound to the ground using XR Brands’ blacksmith-made steel shackles. Once discovered, fans could plug in their headphones to get a sneak peek at Perry’s new single, and dance like everyone’s watching.

XR Brands’ heavy-duty restraints are a favorite among kink and BDSM fans worldwide and have made it into the mainstream thanks to Perry’s fun vision. Available from popular brand Kink Industries, these shackles are custom-made of heavy-duty stainless steel with a chrome finish and hex key for a secure fit.  

View the shackles at XRBrands.com.

To order or learn more, email [email protected] or visit XRBrands.com.