HUNTINGTON BEACH, Calif.—XR Brands on Friday announced the addition of industry veteran Roxana Mendoza as its new Senior International Sales Executive. With over a decade of experience in the adult pleasure products industry, Mendoza brings a wealth of knowledge and expertise in sales, marketing, and visual merchandising to the wholesale manufacturer.
Throughout her career, Mendoza has demonstrated an ability to build long-lasting relationships with key accounts, earning a reputation for her charismatic charm and dedication to customer service. She is fluent in Spanish and has extensive travel experience throughout Europe, Australia, and Latin America, allowing her to connect with a diverse range of clients and markets. Her track record includes successful collaborations with some of the industry’s leading retailers, positioning her as a trusted partner to her clients and a familiar face to everyone.
“I am thrilled to join Rebecca and the talented team at XR,” said Mendoza. “They have an amazing culture over here, and I look forward to leveraging my experience and skillset to enhance our international sales efforts and build strong partnerships around the globe. I can’t wait to hit the ground running and share the excitement with everyone!”
Rebecca Weinberg, President of XR Brands, added, “Roxana brings so much to the table, and we’re ecstatic to have her on board. We’re building something special to support our retail partners overseas, and Roxana’s extensive experience and proven success in the industry align perfectly with our vision for growth. We believe her leadership will be key in strengthening our global reach and fostering deeper connections with our partners around the world.”
Originally from Peru, Mendoza’s strategic vision and passion for the industry will play a vital role in driving XR Brands’ growth and expanding its global presence, and the company is confident that her leadership and insights will contribute significantly to its ongoing success. Roxana can be reached by email at [email protected] and looks forward to reconnecting with customers soon.
For more information about XR Brands and its product offerings, visit xrbrands.com.
