PENNSAUKEN, N.J.—Williams Trading University—the adult distributor’s free adult e-learning resource provided to dealers with the collaborative support of vendors—recently celebrated awarding its 100,000th certificate.
Since its September 2015 launch, WTU has impacted retail sales growth and is providing a better store experience for customers.
“The vendor participation has been excellent since it’s inception and the adult store owner community has embraced this tool to further promote education at the retail level. We congratulate and thank all of our dealers and vendor partners on this achievement,” said Robert Pyne Jr., CEO of Williams Trading Co.
The benefits as a store owner is to allow employees to stay up-to-date on the latest products and service, improve employee retention and provide awards and recognition for achievement.
“Williams Trading University debuted over four years ago to our customer base,” said Scott D., marketing and sales director. “We are the first adult distributor to offer e-learning 24/7 in a format that can be used by store operators, and sales associates. When we first created this concept we set a goal to certify over 10,000 associates within one year. A certification is a course in which a sales associate completes the training course and passes to earn a certification. To date, we have certified over 100,000 courses and lead the adult industry with the largest range of courses available today and the highest participation rate,”
All courses are designed with full collaboration with vendor partners. Typically, these courses range from 2 minutes to 7 minutes in length and all feedback for content comes directly from the participating vendor. To keep the course content fresh we embed videos and add interactive rollover features to allow the user to have an overall inactive experience while learning.
The newest direction with Williams Trading Co is the development of specific learning channels by brands and the introduction of gamification to keep the user engaged. System JO, Pipedream, Nasstoys, Satisfyer, CalExotics, Cloud 9 Novelties, and Wet Lubricants are in the co-development of extended learning channels specific to their own brand benefits.
View the complete WTU University course portfolio here.
Gamification started this year and has increased participation rates. Gamification is the process of taking something that already exists—a website, an enterprise application, or an online community—and integrating game mechanics into it to motivate participation, engagement, and loyalty. Review the e-learning training results at this infogram.
